Narrative Change

Changing how people experience reproductive health information online.
❋ Meet People Where They Are

People shouldn't have to dig through misinformation to find trustworthy answers. We create resources for the places people already spend their time—social media, search engines, and beyond.

❋ Fight Misinformation

Fear spreads fast online. We respond with evidence-based information that helps people separate fact from fiction and make informed decisions.

❋ Build Health Literacy

Our goal isn't just to answer questions—it's to help people better understand their bodies, their healthcare, and how to navigate the system with confidence.

❋ Empower Self-Advocacy

From preparing for appointments to understanding your options, we create practical tools that help people advocate for themselves before, during, and after they receive care.

More and more people are learning about their
reproductive healthcare online.
Too often, what they find is fear, misinformation, and confusion.

That's where Take Back Trust comes in.

We're showing up where people already are—
on their phones, on social media, and in the conversations
shaping how people understand reproductive health.

We're building the kind of resource we wish already existed:
one that's evidence-based, easy to understand, and rooted in trust.

We believe changing the conversation starts with changing what people find when they're looking for answers.

Because people deserve facts, not fear.